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Gary Marcoccia
Digital Marketer,
Entrepreneur


 Personal Info                 

Address
7879 Cedar Way
Park City, Utah 84098

Phone
435-659-4781

Email
garymarcoccia@gmail.com

Web
GaryMarcoccia.com

LinkedIn
linkedin.com/in/garymarcoccia

 Soft Skills                        

Communication
Stars

Leadership
Stars

Management
Stars

 Hard Skills                      

Affiliate/Influencer
Stars

Brand Management
Stars

Content
Stars

Marketing Strategy
Stars

Social Media
Stars


Professional Statement

Digital Marketing Expert and Leader with over 15 years of experience in Strategic Marketing, both client and agency side, focused on Brand Building and Customer Acquisition. Specialized in Campaign Management for Affiliate, Influencer, and Social Media Marketing.

Experience

GravityFed, Co-founder/Chief Business Officer, Jan 2001 - Present
  • Created the first mountain culture website in Utah dedicated to outdoor lifestyle.
  • Managed all aspects of the business, including website, content, marketing, and outreach.
  • Executed a re-brand in 2017 and lead project management for subsequent platform development.
Cornell University, Marketing Manager, Jul 2015 - Jun 2017
  • Produced marketing campaign assets and collateral for Campus Life and Living at Cornell division clients.
  • Managed website, social media accounts, and independent contractors for design and development.
  • Wrote ad copy, national press releases, booked event entertainment, and mentored student staff.
AvantLink, Co-founder/VP Marketing, Oct 2005 - Dec 2014
  • Conceptualized, co-founded, and executed go-to-market strategy for the first affiliate network with integrated tools.
  • Aggressively cultivated the brand and penetrated a competitive technology market online within five years.
  • Roles were refined to demand generation, public relations, communications, planning, hiring, and staff development.
Backcountry, Affiliate Program Manager, Sep 2003 - Oct 2005
  • Head of operations for the affiliate program during early growth stage for the company.
  • Responsible for campaign and relationship management, communications, on-boarding, retention, and strategy.
  • Affiliates generated 6-8% of revenue during this period, with over 60% of referrals being new-to-file customers.
Education

Alfred University, M.P.S. Community Services, B.A., Sep 1991 - May 1997
  • Earned Bachelor of Arts in Criminology, Pre-Law.
  • Earned Master of Professional Studies in Community Services.
  • Discovered HTML through graduate school elective course work.
Areas of Expertise

Affiliate Networks, Ambassador Management, Branding, Communications, Content Creation/Deployment, Copywriting, Ecommerce, Entrepreneurship, HTML/CSS, Influencer Platforms, Leadership, Management, Marketing Strategy, Outdoor Industry, Press Releases, SEO/SEM, Social Media

Software

Assembla, Basecamp, Bootstrap, Dreamweaver, Google Analytics, Illustrator, MailChimp, Media Rails, Photoshop, Salesforce, Sharepoint, Shopify, Slack, Wordpress